sábado, 29 de junho de 2013

Audience reality show rises in Bellator's second episode

Without competition Hockey, Fight Master earns 26% new viewers in the second week

tecnicos fight master 445x242 Audiência do reality show do Bellator sobe no segundo episódio
Fight Master technicians (from left to right): Couture, Shamrock, Jackson and Warren. Photo: Esther Lin, MMA Fighting

The Fight Master, reality show produced in the United States by Bellator in conjunction with the channel Spike TV, the big bet is to popularize every organization today is the second largest in the world. However, in the premiere episode, last June 19, the audience was well below expectations.

The executives of the channel and event blamed match valid for the final series championship professional ice hockey, which was displayed at the same time of the Fight Master, the poor performance of the debut. By checking the hearing of the second episode, aired on Wednesday, the hope of better days came. The reality show jumped from an average of 432,000 viewers in the first week to 545 thousand in the second, an increase of 26% at the hearing, now with the final series of the NHL decided.

The largest gain occurred in the hearing age male 18-34 years, the main base of MMA fans. In this group of viewers there was a 54% increase in audience. The range of 35-49, which includes fans of the early days of the new sport, years also showed good growth, according to the site reported by MMA Fighting.

The Fight Master is led by four technicians: former UFC champions Randy Couture, Frank Shamrock, former Bellator champion Joe Warren and Greg Jackson, leader of one of the most prestigious teams in the world, Jackson's MMA. Thirty-two weights means middleweight dispute sixteen places in the program in the first three episodes. The group will close the chapter that will air next week, on July 3.

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